Chong’s Choices: Entertainer, Prisoner, Activist and Entrepreneur


The Oregon Marijuana Business Conference (OMBC) returns to Ashland, Oregon, with another informative networking event and this time cannabis icon Tommy Chong will be joining. OMBC attendees will get a chance to hear from the Guru of Ganja, Ed Rosenthal, and then learn the latest about Oregon’s medical and recreational cannabis laws from lawyers, business owners and the Chair of the Oregon Liquor Control Commission, Rob Patridge, who is overseeing the regulation of the adult cannabis commerce system. The conference will end with an celebrity interview with the one-and-only Tommy Chong.

Tommy Chong’s life and career very much mimics the recent history of the cannabis community. Launching in 1971, Cheech and Chong were major comedic stars as audiences around the globe laughed at, and with, a couple of lovable stoners. Like many in the cannabis community, Chong was arrested, prosecuted and imprisoned. Just as many have before him, Tommy regrouped after prison, continued a recurring stint on the hit TV show, That 70’s Show, and then went on to become a cannabis entrepreneur once again, culminating in the release of his own cannabis brand, Chong’s Choice.

In 2003, the federal government initiated Operation Pipe Dreams, a futile, wasteful effort that targeted the sellers of marijuana paraphernalia, mainly bongs, under federal a seldom-enforced law. The law enforcement effort cost taxpayers over $12 million and more than 2,000 officers were involved in a nationwide sting that ensnared Tommy’s family as undercover agents pressured his son, Paris, to ship bongs to a fake store in a Pittsburgh suburb, successfully getting him to break the company’s policy of avoiding shipping any bongs to states where federal law against cannabis paraphernalia was being enforced. In exchange for federal charges being dropped against his wife and son, Tommy plead guilty and was sentenced to 9 months in prison. Of the 55 people raided during Operation Pipe Dreams, Tommy Chong was the only one that was actually incarcerated.

Thirteen years after serving time as a Drug War political prisoner, Tommy Chong has now launched his own line of cannabis, Chong’s Choice. It is amazing to me, and a testament to how far that we’ve come as a political movement, that you can now plug in your zip code and find the closest Chong’s Choice retailer closest to you. At the OMBC, Tommy will share many valuable stories and lessons from his life and career and he is always so generous with his time as he appreciates his fans immensely. After the conference, he’ll even make an appearance at the after-party that features hip-hop legend Del the Funky Homosapien. The OMBC is this weekend, so get your tickets before the event sells out. It is always the right choice to get informed and learn from those like Tommy Chong that have helped pave the way and are still innovating today.

Anthony Johnson

Anthony, a longtime cannabis law reform advocate, was Chief Petitioner and co-author of Measure 91, Oregon's cannabis legalization effort. He served as director of both the New Approach Oregon and Vote Yes on 91 PACs, the political action committees responsible for the state's legalization campaign. As director of New Approach Oregon, Anthony continues to work towards effectively implementing the cannabis legalization system while protecting small business owners and the rights of patients. He sits on the Oregon Marijuana Rules Advisory Committee and fights for sensible rules at the legislature as well as city councils and county commissions across the state. Anthony helps cannabis business comply with Oregon's laws and advises advocates across the country. He also serves as content director of both the International Cannabis Business Conference and the Oregon Marijuana Business Conference, helping share the vision of moving the cannabis industry forward in a way that maintains the focus on keeping people out of prison and protecting patients. He was a member of the Oregon Health Authority Rules Advisory Committee, assisting the drafting of the administrative rules governing Oregon’s state-licensed medical marijuana facilities. He first co-authored and helped pass successful marijuana law reform measures while a law student at the University of Missouri-Columbia School of Law. He passed the Oregon Bar in 2005 and practiced criminal defense for two years before transitioning to working full-time in the political advocacy realm. His blogs on Marijuana Politics are personal in nature and don't speak for or reflect the opinions of any group or organization.